{rfName}
Re

License and use

Icono OpenAccess

Altmetrics

Analysis of institutional authors

Sanchis-Roca, GCorresponding AuthorCanós-Cerdá ECorresponding AuthorMaestro-Cano, SCorresponding Author

Share

Publications
>
Article

Red Bull, a paradigmatic example of the new communication strategies of brands in the digital environment

Publicated to:Revista Latina De Comunicacion Social. 71 ( ): 373-397 - 2016-01-01 71( ), DOI: 10.4185/RLCS-2016-1100

Authors: Sanchis-Roca G; Canós-Cerdá E; Maestro-Cano S

Affiliations

Univ CEU Cardenal Herrera, Valencia, Spain - Author
Universidad CEU Cardenal Herrera - Author

Abstract

Keywords

AdvertisingAudiovisual productionBrandDigitalMedia

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Revista Latina De Comunicacion Social due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2016, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Communication.

Desde una perspectiva relativa, los impactos normalizados en entornos vinculados a las áreas de humanidades y ciencias sociales dentro del contexto nacional, este trabajo consigue un valor de citación normalizada, calculado a partir de los datos proporcionados por Dialnet Métricas, de: 8.57, lo que indica que, de manera comparada con trabajos en la misma disciplina y en el mismo año de publicación, lo ubica como trabajo citado por encima de la media al menos en el contexto nacional. (source consulted: Dialnet Metrics Dec 2023)

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2025-06-13:

  • Dialnet Métricas: 3
  • WoS: 2
  • Scopus: 3
  • OpenCitations: 1

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-13:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 56 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Sanchis Roca, Gemma) and Last Author (Maestro Cano, Santiago).

the authors responsible for correspondence tasks have been Sanchis Roca, Gemma, Canós Cerdá, Elvira and Maestro Cano, Santiago.